ANALYSIS OF THE MODEL OF CONSUMER BEHAVIOR IN THE HEALTHY PRODUCTS SEGMENT AS A PERSPECTIVE FOR THE INCLUSIVE MARKETING DEVELOPMENT.

Autor: Letunovska, Nataliia1 n.letunovska@kmm.sumdu.edu.ua, Yashkina, Oksana2 yashkina@op.edu.ua, Saher, Liudmyla1 l.sager@kmm.sumdu.edu.ua, Alkhashrami, Fuaad Abdullah3 alkhashramif@ipa.edu.sa, Nikitin, Yurii4 nikitin_63@ukr.net
Zdroj: Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2021, Issue 4, p20-35. 16p.
Databáze: Academic Search Ultimate