THE DETERMINANTS OF PURCHASE INTENTION AND WILLINGNESS TO PAY FOR COSMETICS AND PERSONAL CARE PRODUCTS.

Autor: Yildirim, Kadir1 kadiry@sakarya.edu.tr, Saygili, Metin2 msaygili@subu.edu.tr, Yalcintekin, Tolga tolgaylcntkn@gmail.com
Zdroj: Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2021, Issue 2, p11-24. 14p.
Databáze: Academic Search Ultimate