STRATEGIC AND DIGITAL MARKETING IN CULTURAL INSTITUTIONS AND THE IMPACT OF THE COVID-19 PANDEMIC - A COMPARATIVE ANALYSIS OF TWO CASE STUDIES.
| Autor: | Krajnović, Aleksandra1 akrajnov@unizd.hr, Raguž, Ivona Vrdoljak2, Perković, Antonija3 |
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| Zdroj: | Interdisciplinary Description of Complex Systems. 2021, Vol. 19 Issue 2, p257-280. 24p. |
| Databáze: | Academic Search Ultimate |
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