Does history really matter: Investigating historical branded executions' effects on contemporary consumer attitudes.
| Autor: | Leak, Roland L.1 (AUTHOR) rlleak@ncat.edu, McNeil, Kimberly R.1 (AUTHOR), Crockett, David2 (AUTHOR) |
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| Zdroj: | Journal of Consumer Affairs. Jun2021, Vol. 55 Issue 2, p445-463. 19p. 2 Charts. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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