WHEN NATIONAL STEREOTYPES BECOME A BRAND: THE CASE OF SPAIN’S DESTINATION MARKETING.

Autor: Soriano Procas, Miriam1 msoria30@xtec.cat, Terrón Barroso, Antonio2 terr1501@aston.ac.uk
Zdroj: Cuadernos de Turismo. ene-jun2021, Issue 47, Preceding p179-202. 30p.
Databáze: Academic Search Ultimate