How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising.
| Autor: | Salminen, Joni1,2 joolsa@utu.fi, Kaate, Ilkka2, Kamel, Ahmed Mohamed Sayed3, Soon-Gyo Jung1, Jansen, Bernard J.1 |
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| Zdroj: | International Journal of Human-Computer Interaction. Jan2021, Vol. 37 Issue 2, p141-155. 15p. |
| Databáze: | Academic Search Ultimate |
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