An Empirical Approach on Pre-roll Advertising through Narrative Ads and FoMO.
| Autor: | ÇAM, Mehmet Safa1 msafacam@aksaray.edu.tr |
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| Zdroj: | Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim. Dec2020, Issue 34, p309-337. 29p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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