Virality as a paradigm of digital communication. Review of the concept and update of the theoretical framework.
| Autor: | Arjona-Martín, José-Borja1 jbarjona@ugr.es, Méndiz-Noguero, Alfonso2 amendiz@uic.es, Victoria-Mas, Juan-Salvador3 jsvictoria@uma.es |
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| Zdroj: | El Profesional de la Información. nov/dic2020, Vol. 29 Issue 6, p1-18. 18p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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