PUBLIC RELATIONS STRATEGIES IN SOCIAL MEDIA: ANALYSIS OF CAMPAIGNS FOR SOCIAL CHANGE IN THE EDUCATION SECTOR IN SPAIN AND PORTUGAL.
| Autor: | Smolak Lozano, Emilia1 esmolaklozano@uma.es, Balonas, Sara2 sarabalonas@ics.uminho.pt, Ruão, Teresa2 truao@ics.uminho.pt |
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| Zdroj: | Comunicação e Sociedade. 2020 Special Issue, p175-196. 22p. |
| Databáze: | Academic Search Ultimate |
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