IMPACT OF BRAND TRUST ON BRAND LOYALTY: MEDIATING ROLE OF BRAND AFFECT.
| Autor: | BOZBAY, ZEHRA1 zehrat@istanbul.edu.tr, BAŞLAR, EMİNE KARAKUŞ2 eminekarakusbaslar@esenyurt.edu.tr |
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| Zdroj: | Journal of Academic Research in Economics. Jul2020, Vol. 12 Issue 2, p247-259. 13p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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