Local, Foreign and Global Consumer Culture Positioning: Strategy Choices in International Television Advertising in Egypt.
| Autor: | Orabi, Dina1 dinaorabi@gmail.com |
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| Zdroj: | Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust. 2020, Issue 27, p7-30. 24p. |
| Databáze: | Academic Search Ultimate |
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