Combined Effects of Physical Evidence and Functional Service at Bulgogi Restaurants on Customers’ Store Image and Purchase Behaviors: Application of Video Scenario Technique.
| Autor: | Daye Hwang1, Hyeja Chang1 hjc10@dankook.ac.kr |
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| Zdroj: | Journal of the Korean Society of Food Culture. Apr2020, Vol. 35 Issue 2, p181-192. 12p. |
| Databáze: | Academic Search Ultimate |
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