TÜKETİCİ DEĞERİ VE TÜKETİCİ-MARKA KİMLİĞİNİN MARKA SADAKATİNE OLAN ETKİSİ: AKILLI TELEFON ÖRNEĞİ.
| Autor: | AKSU ARMAĞAN, Ece1 earmagan@adu.edu.tr, ARIK, Elif2 elif.arik@hotmail.com, MERT, Mertcan2 mertcann.mertt@gmail.com |
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| Zdroj: | Dokuz Eylul University Journal of Graduate School of Social Sciences. 2020, Vol. 22 Issue 2, p623-653. 31p. |
| Databáze: | Academic Search Ultimate |
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