Do bumper ads bump consumers?: An empirical research on YouTube video viewers.
| Autor: | Sabuncuoğlu-İnanç, Ayda1 aydainanc@sakarya.edu.tr, Gökaliler, Ebru2 ebru.gokaliler@yasar.edu.tr, Gülay, Göker2 goker.gulay@yasar.edu.tr |
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| Zdroj: | El Profesional de la Información. ene/feb2020, Vol. 29 Issue 1, p1-13. 13p. |
| Databáze: | Academic Search Ultimate |
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