The Effect of Online Customization on Consumers' Happiness and Purchase Intention and the Mediating Roles of Autonomy, Competence, and Pride of Authorship.

Autor: Kim, Ha Youn1 (AUTHOR), Lee, Yuri1 (AUTHOR) yulee3@snu.ac.kr
Zdroj: International Journal of Human-Computer Interaction. Mar2020, Vol. 36 Issue 5, p403-413. 11p. 2 Diagrams, 5 Charts.
Databáze: Academic Search Ultimate
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