BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND.
| Autor: | FORTES, VALTER M. M.1 valter.fortes1@gmail.com, MILAN, GABRIEL S.2, EBERLE, LUCIENE3, DE TONI, DEONIR3 |
|---|---|
| Zdroj: | RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. 2019, Vol. 20 Issue 5, p1-31. 31p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
|