HOW ARE DYNAMIC CAPABILITIES AND DIGITAL MARKETING RELATED? A REFLECTION FROM LITERATURE.
| Autor: | Gutiérrez-Leefmans, Catalina1 cgluniv@gmail.com, Nava-Rogel, Rosa María1 rmnavar@uaemex.mx, Trujillo-León, María Andrea2 andrea.trujillo@itesm.mx |
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| Zdroj: | Revista Eletrônica de Estratégia & Negócios. sep-dez2018, Vol. 11 Issue 3, p265-283. 19p. |
| Databáze: | Academic Search Ultimate |
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