DETERMINATION OF CUSTOMER APPAREL PREFERENCES BY USING LATENT CLASS ANALYSIS: AN APPLICATION FOR KOTON BRAND.
| Autor: | ANUŞLU, Merve DOĞRUEL1 merve.anuslu@gedik.edu.tr, ÇİLAN, Çiğdem ARICIGİL2 ccilan@istanbul.edu.tr |
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| Zdroj: | International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi. 2019, Vol. 15 Issue 2, p542-560. 19p. |
| Databáze: | Academic Search Ultimate |
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