COMPARISON OF LATERAL VS. VERTICAL MARKETING CONCEPTS IN BRAND CREATION PROCESS.
| Autor: | Malynka, O.1 ok.framboise@gmail.com, Perevozova, I.2 perevozova@ukr.net |
|---|---|
| Zdroj: | Technology Audit & Production Reserves. 2019, Vol. 2 Issue 4(46), p43-45. 3p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
|