The marketing orientation as a university management philosophy: a framework to guide its application.
| Autor: | LAFUENTE-RUIZ-DE-SABANDO, AMAIA1 amaia.lafuente@ehu.eus, FORCADA, JAVIER1 javier.forcada@ehu.eus, ZORRILLA, PILAR1 pilar.zorrilla@ehu.eus |
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| Zdroj: | Management Letters / Cuadernos de Gestión. 2018, Vol. 18 Issue 2, p37-57. 21p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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