Consumer loyalty programs: impact of different modalities1.
| Autor: | Zanchett, Ricardo1 r.zanchett@gmail.com, Paladini, Edson Pacheco1 paladini@deps.ufsc.br |
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| Zdroj: | Dyna. Jan-Mar2019, Vol. 86 Issue 208, p206-212. 6p. |
| Databáze: | Academic Search Ultimate |
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