CUSTOMER-BASED BRAND EQUITY OF A TOURISM DESTINATION: AN EMPIRICAL STUDY OF THE LIBEREC REGION.
| Autor: | ČERVOVÁ, LENKA1 lenka.cervova@tul.cz, PAVLŮ, KAROLINA1 karolina.pavlu@tul.cz |
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| Zdroj: | Ad Alta: Journal of Interdisciplinary Research. 2018, Vol. 8 Issue 2, p32-36. 5p. |
| Databáze: | Academic Search Ultimate |
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