IMPORTANCE OF MARKETING ACCOUNTANCY IN STRATEGICAL DECISION MAKING PROCESS.
| Autor: | TUNÇEZ, H. Arif1, BALI, Selçuk2, ATEŞ, Alper3 |
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| Zdroj: | Ataturk University Journal of Economics & Administrative Sciences. oct2018, Vol. 32 Issue 4, p1231-1240. 10p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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