ASSESSING VALIDITY AND INTERNAL CONSISTENCY OF THE SOCIAL MEDIA MARKETING COMMUNICATION MEASUREMENT SCALES.
| Autor: | Raji, Ridwan Adetunji1 rajiridwanadetunji@gmail.com, Rashid, Sabrina Mohd1 sabrina@uum.edu.my, Sobhi, Ishak Mohd1 msobhi@uum.edu.my |
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| Zdroj: | e-BANGI Journal. 2017, Vol. 12 Issue 3, p1-14. 14p. |
| Databáze: | Academic Search Ultimate |
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