INNOVATION OF SHOPPING EXPERIENCE BASED ON SMARTPHONE BEHAVIOR IN PURCHASING PROCESS.
| Autor: | Bacik, Radovan1, Kakalejcik, Lukas2, Gavurova, Beata3 |
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| Zdroj: | Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2017, Issue 4, p99-111. 13p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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