CUSTOMER SUPER-PROFILING DEMONSTRATOR TO ENABLE EFFICIENT TARGETING IN MARKETING CAMPAIGNS.
| Autor: | Walters, M.1 17618142@sun.ac.za, Bekker, J.1 |
|---|---|
| Zdroj: | South African Journal of Industrial Engineering. Nov2017, Vol. 28 Issue 3, p113-127. 15p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
|