Established liked versus disliked brands: Brain activity, implicit associations and explicit responses.

Autor: Bosshard, Shannon S.1,2 (AUTHOR) shannon.bosshard@uon.edu.au, Bourke, Jesse D.1,2 (AUTHOR) jesse.bourke@uon.edu.au, Kunaharan, Sajeev1,2 (AUTHOR) sajeev.kunaharan@uon.edu.au, Koller, Monika1,3 (AUTHOR) monika.koller@wu.ac.at, Walla, Peter2,4,5 (AUTHOR) peter.walla@newcastle.edu.au, Heinonen, Jarmo1,6 (AUTHOR)
Zdroj: Cogent Psychology. Dec2016, Vol. 3 Issue 1, pN.PAG-N.PAG. 1p.
Databáze: Academic Search Ultimate
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