A framework for Islamic advertising: Using Lavidge and Steiner's hierarchy of effects model.
| Autor: | Mokhtar, Aida Binti1 aidam@iium.edu.my |
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| Zdroj: | Intellectual Discourse. 2016, Vol. 24 Issue 2, p273-294. 22p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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