DETERMINANTS OF THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN ADVERTISEMENT.
| Autor: | Mat Dom, Syed Mazlan Syed1, Ramli, Hani Suhaila binti2, Audrey Lim Li Chin2 audreylim8@gmail.com, Tan Tze Fern2 |
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| Zdroj: | Journal of Developing Areas. 2016, Vol. 50 Issue 5, p525-535. 11p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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