Unleashing the Power of mCRM: Investigating Antecedents of Mobile CRM Values from Managers' Viewpoint.

Autor: Negahban, Arash1 (AUTHOR), Kim, Dan J.2 (AUTHOR) Dan.Kim@unt.edu, Kim, Changsu3 (AUTHOR)
Zdroj: International Journal of Human-Computer Interaction. 2016, Vol. 32 Issue 10, p747-764. 18p. 2 Diagrams, 4 Charts.
Databáze: Academic Search Ultimate
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