DEVELOP A MARKET SEGMENTATION TOOL, BASED ON CONSUMER BEHAVIOR AND MOTIVATION.
| Autor: | Lógó, Emma1, Hámornik, Balázs Péter1 |
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| Zdroj: | International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM. 2014, p107-114. 8p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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