Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB).
| Autor: | Elizondo, Daniel Esquivel1 daniel.esquivel@toyota-europe.com, Bouchard, Carole2, Favart, Carole1 |
|---|---|
| Zdroj: | Journal of Integrated Design & Process Science. 2016, Vol. 20 Issue 2, p101-112. 12p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
|