Qualitative Research for Social Marketing: One Organization's Journey to Improved Consumer Insight.

Autor: Longfield, Kim1, Moorsmith, Reid2, Peterson, Katia3, Fortin, Isolda4, Ayers, James1, Lupu, Oana5
Zdroj: Qualitative Report. 1/1/2016, Vol. 21 Issue 1, p71-86. 16p.
Databáze: Academic Search Ultimate