How corporate ability affects on Consumers' response to corporate social alliance?

Autor: Ramezani, Kimia1 kimiaramezani@ut.ac.ir, Esfidani, Mohammad Rahim2 esfidani@ut.ac.ir
Zdroj: Proceedings of the Multidisciplinary Academic Conference. 2015, p1-6. 5p.
Databáze: Academic Search Ultimate