| Autor: |
Osgood, Diane, Gilding, Paul, Hogarth, Murray |
| Předmět: |
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| Zdroj: |
Tomorrow: the Global Environment Business. Jun2001, Vol. 11 Issue 3, p42. 6p. 2 Black and White Photographs. |
| Abstrakt: |
Discusses the market campaigning strategies of non-governmental organizations (NGO). Background on the creation of NGO; Tactics used by NGO to engage business; Information on the Greenfreeze campaign of the NGO Greenpeace; Benefits from market-focused campaigns. INSETS: Ten Green Battles;RAFI Justice. |
| Databáze: |
GreenFILE |
| Externí odkaz: |
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