The Social Context of Contingent Valuation Transactions.

Autor: Welch, Ned1, Fischhoff, Baruch1
Předmět:
Zdroj: Society & Natural Resources. Mar2001, Vol. 14 Issue 3, p209-221. 13p. 5 Charts.
Abstrakt: Evaluative judgments should be sensitive to features of proposed transactions that respondents consider to be relevant. One set of potentially relevant features describes the social context in which a proposed exchange of goods and payment would occur. Two studies asked respondents to evaluate the relevance of social-context features in a contingent valuation-like task, eliciting expressed willingness-to-pay (WTP) judgments for a proposed cleanup of the Monongahela River. Participants found social-context features to be as relevant as features of the good and payment. Moreover, learning about social context reduced their willingness to participate in such tasks, especially for those respondents who had already performed the present task. However, it did not affect the magnitude of their WTP judgments. Overall, respondents were somewhat favorable to contingent valuation. The studies demonstrate a general method for evaluating procedures eliciting citizen judgments of environmental changes, building on general research into the role of social context in environmental behavior. [ABSTRACT FROM AUTHOR]
Databáze: GreenFILE