| Autor: |
Vermeulen, Patrick1, Bertisen, Judith1, Geurts, Jac1 |
| Předmět: |
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| Zdroj: |
Sustainability Challenges & Solutions at the Base of the Pyramid. 2008, p369-386. 18p. 2 Charts. |
| Abstrakt: |
Chapter 21 of the book "Sustainability Challenges and Solutions at the Base of the Pyramid: Business, Technology and the Poor," edited by Prabhu Kandachar and Minna Halme is presented. It discusses the fundamental capabilities that multinational corporations should acquire when entering the base of the pyramid markets. It explores the diversity in actual practices that these corporations use to create such capabilities. It analyzes the concept of practice from that of capability. |
| Databáze: |
GreenFILE |
| Externí odkaz: |
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