| Abstrakt: |
The article discusses the ways in which the consumer mentality and the compulsion to shop are facilitated by the utilization of certain aspects of the human brain. Modern culture over stimulates the regions of the brain that are associated with feeling threatened by famine and poverty, regardless of how many indulgences surround us. Research published by the Max Planck Institute shows that humans may make conscious decisions long after the primitive brain has already decided on a point. This explains why, even in times of recession, humans in wealthy nations are compelled to purchase unnecessary goods. |
