Introduction of the Election Cycle Model: The Case of the Czech Republic 2006–2007 /
The aim of this paper is to analyze how political marketing was used and applied in the 2006 electoral campaign and how marketing influenced and changed party behaviour (even after the elections). Political marketing can be described as the use of marketing concepts and methods in politics. It allow...
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| Další autoři: |
Matušková, Anna, 1978-
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| Typ dokumentu: | Článek |
| Jazyk: |
angličtina |
| ISSN: | 1212-7817 |
| Zdroj: | Středoevropské politické studie = Central European Political Studies Review: Roč. 9, č. 2-3 (2007), nestr.. |
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