Advertising in Czech and French Magazines /
The aim of this research is to determine the main features in which the Czech and French advertisements are similar and in which they differ. The study concerns the content analysis of 577 printed advertisements published in the 10 most representative magazines in the Czech Republic and France. The...
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Kettnerová, Jana
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Autor )
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| Typ dokumentu: | Článek |
| Jazyk: |
angličtina |
| ISSN: | 1528-6967 |
| Zdroj: | Journal of Euromarketing: Roč. 16, č. 1-2 (2007), s. 139-152. |
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