On Language Management in Multinational Companies in the Czech Republic /
In this paper, we demonstrate the dialectical relationship between micro and macro language planning: macro planning influences micro planning and yet macro planning results (or should result) from micro planning. The relation between the two planning perspectives is illustrated within the framework...
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Nekula, Marek, 1965-
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| Typ dokumentu: | Článek |
| Jazyk: |
angličtina |
| ISSN: | 1466-4208 |
| Zdroj: | Current issues in language planning: Roč. 7, č. 2-3 (2006), s. 307-327. |
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