Reklama a podpora prodeje = [Orig.: Advertising and sales promotion strategy] /
| Main Author: |
Tellis, Gerard J.
(
Author )
|
|---|---|
| Other Authors: |
Janečková, Lidmila
(
Translator )
|
| Document type: | Book |
| Language: |
Czech English |
| Publisher: |
Praha :
Grada Publishing,
2000.
|
| Subjects: | |
|
|