A Company Named $5 Pizza: Is Using the Price as a Namesake a Timeless Enticement or a Dangerous Overpromise?

Autor:	Nikolaus T. Butz, Marissa M. Warzynski, Ricardo Boeing
Databáze:	SAGE Knowledge
Externí odkaz:	https://sk.sagepub.com/cases/is-using-price-as-namesake-enticement-or-overpromise Zobrazit plný text záznamu