Inovace vybraných pojistných produktů
| Autor: | Vlachová, Martina |
|---|---|
| Jazyk: | čeština |
| Rok vydání: | 2015 |
| Předmět: |
marketingový mix
pojistný produkt Pojišťovnictví SWOT analysis Porter analysis insurance product SWOT analýza rozbor '7 S faktorů' Insurance business Porterova analýza PEST analýza marketing research McKinsey 7 S Framework PEST analysis Lewinův třífázový model změn. Lewin’s 3-Stages Model of Change. |
| Druh dokumentu: | masterThesis |
| Popis: | Master’s thesis researches the possibility of inovation or creation of brand new insurance product on czech insurance market. In theoretical part there is basic insurance terms overview, insurance products division and description of analyses and methods used. Analysis of the insurance market at present follows and then behavior and financial situation of nearest competitors are mapped. Thesis includes questionnaire study outcomes of 179 respondents applied to personal insurance preferences and insurance portfolio. The project part applies mainly to possibility of creating new insurance product „Long-term care insurance“ and it’s implementation. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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