Autor: |
ŠŤASTNÁ, Tereza |
Jazyk: |
čeština |
Rok vydání: |
2015 |
Předmět: |
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Druh dokumentu: |
masterThesis |
Popis: |
The aim of thesis was to design a strategy for putting the trademark on the market and appropriate measures to strengthen the brand in the growth phase. I have conducted marketing research that helped me find out how the brand is perceived its current and potential customers and how the company managed to spread brand awareness. I also considered what the brand has a vision and the main objectives and I examined what are its strengths and weaknesses. Following the analysis of the information obtained I propose enterprise strategy in the form of marketing plan that includes specific tactical steps including their monetary value. |
Databáze: |
Networked Digital Library of Theses & Dissertations |
Externí odkaz: |
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