A Case Study of Mobile Payment on Financial Institution
| Autor: | Jyun-Jie Liou, 劉濬頡 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 The purpose of writing the research is to discuss the most fashionable topic:” mobile payment”. The research focuses on the past, now and future development of mobile payment. What is the global trend in mobile payment? Why these countries develop the mobile payment to what we see today? The research mostly plays the role from the view of the bank but will also play roles from others’ view in the industry, such as authority, consumer, telecommunication operator, other players in finance industry and e-commerce operators, etc. The research is written by the method of the case study research and in-depth interview. By collecting literatures and successful cases in developing mobile payment to find references for the development in Taiwan; To find the reaction, the role of players and the goal of development in industry by in-depth interview. The research list some findings below:（1）There are some factors and background on the way developing mobile payment.Take Taiwan’s case for example, it is hard to change the consumer behavior in the short run. （2）The attitude of bank in developing in mobile payment is cooperation instead of competition. The bank will find players with advantages in the industry to cooperate with them. The purpose is to find the new customers and to build the relationships with them. （3）The attitude of authority is a vital factor. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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