Study on the relationship between Consumer attitude and Purchase intention with collagen health food
| Autor: | Chi –Hung Wang, 王啟鴻 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 In this study, the relationship between product knowledge, price perception, consumer attitude and purchase intention of collagen health food, and the relationship between demographic variables and various dimension were studied.. In this study, the electronic form was filled out by random sampling. The sample was from Taiwan. The questionnaire period was from January 2019 to June 2019. 130 questionnaires were collected, and 4 questionnaires were missing or incomplete. The effective questionnaire was 126, and the effective questionnaire ratio was 96.9%. PLS was used to study the model measurement model and the path model effect analysis. The IBM SPSS software was used to analyze the narrative statistics, demographic variables and single factor analysis of variance between the various dimension. The result of the study is that the "product knowledge" of collagen health food has a positive impact on "price perception"; "product knowledge" has a positive impact on "consumer attitude"; "price perception" has a positive impact on "consumer attitude" "Product Knowledge" has no positive impact on "purchase of purchase"; "price perception" has no positive impact on "purchase of purchase"; "consumer attitude" has a positive impact on "purchase of purchase". The final conclusions are as follows: 1. There is no positive correlation between the "product knowledge" and "price perception" in the PLS study on the "purchase of purchase"; the "consumer attitude" has a strong positive correlation with the "purchase of purchase". In the path analysis, the "purchasing intention" of collagen health foods was less affected by "product knowledge" and "price perception" than "consumer attitude". 3. Therefore, it is more certain that there is no positive relationship between "product knowledge", "price perception" and "purchase intention" of collagen health food. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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