The Analysis of Competitive Strategy For FPC Product :A Case Study of Mektec Taiwan
| Autor: | Chi-Yuan Chang, 張啟源 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Flexible Print Circuit: FPC, is part of the Printed Circuit Board (PCB) industry. The characteristics of FPC products are light and thin since the soft board are (1) flexibility (2) lighter weight and thinner thickness, and (3) extremely low voltage with power consumption. This is the advantage that the FPC outperforms and can replace the PCB. Since the FPC industry is an important part of the electronics industry chain and is quite competitive, the best way to continuely survive is to pursue the growth. Therefore, it’s necessary to understand the external environmental changes, and to analyze and execute industiral competition strategy accordingly to maintain high competitive strategies. This research takes Mektec Corporation Taiwan (hereinafter referred to as M Company) as a case study object. According to the current situation of M company and the trend of FPC development, this study analyzed the company''s current product competitiveness advantages and constructed business strategies. In addition, in order to explore the development model of niche products of M company in the era of 5G, this study also discussed how to appropriately adjust the application and product competition strategies of soft board new materials. As an outcome, M company can combine its unique resource and core capabilities to develop a strategic roaldmap to pursue a sustainable and invincible competing position. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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