Using Analytic Hierarchy Process to Explore the Decision Factors of Long-term Care Insurance for Middle-Aged and Older People
| Autor: | CHEN,CHEIN-LIANG, 陳建良 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 According to the Ministry of Health and welfare, a citizen needs about 7.3 years of health care in one’s lifetime. However, due to financial difficulties, the government is unable to allot sufficient budget to long-term health care schemes. As a result, deliberate life plans are necessary to guarantee the quality of life. Statistically, per Taiwanese buys 2.4 insurance plans. The market of long-term health care is presumably highly potential. To obtain the maximum niche of this type of insurance commodities, insurers must not neglect the factors that influence people’s insurance options. The purpose of this research is to explore the factors that affect middle-aged and elderly people’s choice of long-term health care insurances. The study aims at citizens aged 45 and over in Taichung, Changhua, and Nantou areas. And their frameworks of the determining factors are based on Analytic Hierarchy Process (AHP). After assessing and evaluating one-hundred valid questionnaires with Expert Choice software, the results indicate that the Commodity Factors are the most influential components (0.43), followed by Corporation Factors (0.24), Representative Factors (0.17), and Interpersonal Relationship Factors (0.16). The weight of each dimension illustrates among all of the evaluation factors of “Commodity Factors”, “Insurance Coverage” is the main consideration while people are selecting insurance plans. The conclusion suggests to meet the needs of the middle-aged and elderly citizens, more comprehensive compensation for covered items must be the top priority when insurers are designing long-term health care insurances. Keywords: Insurance market, Evaluation factors, AHP |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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