A Study of Tourists' Attitude to Leisure Farm Among Tourism Image, Tourist Satisfaction, and Revisit iIntention– Take Tainan Tsou Ma Lai Leisure Farmas Example
| Autor: | Yueh-Po Lin, 林岳柏 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 The purpose of this study is to understand the relationship among tourism image, tourist satisfaction, and revisit intentionfrom tourists’viewpointto the leisure farm. TainanTsou Ma Lai Leisure Farm was selected to be the research scope and the visitors in this location were selected as study sample. After referring literature, we analyze and compare the structural relationship and differences among tourism image, tourist satisfaction, and revisit intention based upon different population statistic variants.Questionnaire and sampling adopt three parameter, said tourism image, tourist satisfaction, and revisit intention. Randomly check through questionnaire to proceed this research. A total of 384 valid questionnaires were collected for analysis by statisticalmethods, including descriptive statistic, inferential statistic, independent sample t test, one-way analysis of variance, and Pearson product-moment correlation. The findings of this study indicate 1. The background of major tourists to TainanTsou Ma Lai Leisure Farm is young adults aged 31~40, single male with college education, occupation as student or general service industry, southern Taiwan citizens, and family or relatives as tourism partners. 2. There is no obvious difference between the tourists’ social backgroundandtourism image, tourist satisfaction, and revisit intention. However, there is slight difference between the age and tourist satisfaction. 3. Analysis through Pearson product-moment correlation, there is high positive effects to tourism image and tourist satisfaction. There is middle positive effects to revisit intention to both tourism and tourist satisfaction. Research finding shows leisure farm creating good tourism image by providing tourist experienced activities is critical, and further developing high positive effects to tourist satisfaction and revisit intention. On the basis of the research results, the concrete suggestion are offered reference for related government authorities, related tourism service providers, and following researchers as well. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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